Visual+Literacy

1) My personal interpretation of the visual image provided to us is that creator of this image is trying to create an image that translates his belief that Americans are over protein. From the being of the table it starts with an astonishing number that I believe is suppose to create a shock in the reader from the start and since most people in Western society read from left to right he is guessing people will look at the Big Mac statistic first and be stunned by it. As the chart moves forward the numbers rise and this creates an illusion that could be used to deceive the viewer to automatically agree with the creator’s belief.      2) My overall interpretation in the design of the model in reference to PAT is that it is highly successful in making you agree that there is way to much beef and chicken being consumed in the United States today. The creator uses iconic images that most people can relate to and have seen before. Also the use of a baby chicken to represent the amount of chicken raised for consumption is a clever ploy to make the reader feel guilty because baby chickens are very cute. 3) My opinion of changes that could be made are minimal. I think that the creator of the table did a very effective job in relaying his opinion and presenting data, but I personally like to steer clear of biases and let people make decisions for themselves. This table uses very suggestive pictures and doesn’t provide the reader with all that much information. The only thing I would put in is more information of how much protein other countries around the world consume and this could very well serve the purpose of deterring people from eating beef and chickens even more, or it may not.